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HOW NIKE RE-FRAMED BRAND PURPOSE IN THE AGE OF SOCIAL-CONSCIOUS MARKETING. | by Wilderness Agency | Medium
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Brand Purpose 101: Everything you wanted to know but were afraid to ask. | by Afdhel Aziz | Medium
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INTRODUCTION - NIKE Just Do It is an example of a brand campaign that tapped deeply into the authentic character of Nike's brand values and brand. - ppt download
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The marketing strategy that made Nike the most valuable sports brand
